Less baffling and more African-doing!

I’ve not been able to add much to the User Experiencnce(UX)/Information Architecture(IA) communities the last two years. Mostly in part due to the nature of the industry I work in. Digital Marketing… Yes, where deadlines, crazy short-term acquisition targets and baffling consumers with bullshit** are the norm.

One thing I am grateful for is the fact that I stayed in touch with my Canadian friend and UX-guru Jeff Parks*.
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Loading via a blink? First tell me ‘Why’…

Someone recently asked me to write an short article about digital strategy. It was meant to go out to SA students studying a variety of digital disciplines. I tried to keep it a light-hearted and thought I’d pop it here on the old blog.

I had no clue what to write, then I remembered what my old Boss at FNB, Luis Simoes once said to me :)

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