Less baffling and more African-doing!

I’ve not been able to add much to the User Experiencnce(UX)/Information Architecture(IA) communities the last two years. Mostly in part due to the nature of the industry I work in. Digital Marketing… Yes, where deadlines, crazy short-term acquisition targets and baffling consumers with bullshit** are the norm.

One thing I am grateful for is the fact that I stayed in touch with my Canadian friend and UX-guru Jeff Parks*.
Continue reading

Learning’s and frustrations of a marketing IA

When I first started researching my adopted field of Information Architecture I found myself reading through project specifications and wireframe documents a colleague of mine brought back from Europe. She went on a little visit to the greater TBWA network and the guys were keen to share their processes and documentation with her.

I later found a little gem on the O’Reilly website – Information Architecture for the World Wide Web by Peter Morville and Louis Rosenfeld. It’s brilliant book and should definitely form the part of any aspiring IA’s arsenal.

I’ve had the book for just over a year now and I’m only half way – I keep on reworking chapters’ over-and-over, whenever I get a chance. I even dragged my copy to Malaysia last year when I played in the Asian Paintball World Cup. Needless to say, I brought back my copy stained with orange paint and was forced to cover the book due to the water damage it suffered.

It’s NOT the end-all, be-all of IA but a great foundation. It’s like a real Uni-book in my opinion. You struggle through it at times not knowing how you’d ever apply or even remember some of the chapters but after reading it you find yourself applying the techniques without thinking.
Continue reading