Bringing ‘integrated’ back!

A discussion on the LinkedIn grabbed my attention recently. The author posed the following question, “What are the challenges to developing an integrated social media campaign?”

I decided against posting my answer on LinkedIn as I’m having a serious internal debate around what the exact role of agencies within social media are. The fact that many brands resort to 3rd party “social media experts” (a term I despise) just don’t sit well with me. It also feels like evangelists (with their own business related mandates) are toting ‘Social Media’ to be the new silver bullet without really thinking about the long term implications and relevance for the brand. Continue reading

From humble Low-fi prototype to live online campaign

I’m a proud member of the Information Architects Institute (IAI) and follow their mailing list religiously. In fact, I get stressed out because I can’t read every message sent to the list due to my workload. Their spirit of participation and the ongoing innovation of its members motivated me to share the work I was doing with low-fidelity prototypes a few months ago.


That was the easy part – I found it much harder to put my reputation on the line and actually show how I implemented the concept on a real-life project. I realise that I open myself to criticism as I’m sure that not all the UX and IA “rules” (BTW I don’t believe in rules :) ) were met in totality.

That said, here goes…

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The world’s worst Blogger…

…that be me!

So much have changed since my last blog entry – I’m happy to report that usability tests on our 3D website went down well. Perfect? No, but we fixed some critical errors and concluded that our system was ready to go into production. I will post the live link up as soon as possible – the actual website went into production two weeks ago.

Now for the curve ball. I left the company (TBWATEQUILA) at the end of May.  I gave up the wonderful world of advertising for telecoms/banking. I joined a start-up business unit within one of the top four banks of South Africa – FNB (First National Bank).
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Learning’s and frustrations of a marketing IA

When I first started researching my adopted field of Information Architecture I found myself reading through project specifications and wireframe documents a colleague of mine brought back from Europe. She went on a little visit to the greater TBWA network and the guys were keen to share their processes and documentation with her.

I later found a little gem on the O’Reilly website – Information Architecture for the World Wide Web by Peter Morville and Louis Rosenfeld. It’s brilliant book and should definitely form the part of any aspiring IA’s arsenal.

I’ve had the book for just over a year now and I’m only half way – I keep on reworking chapters’ over-and-over, whenever I get a chance. I even dragged my copy to Malaysia last year when I played in the Asian Paintball World Cup. Needless to say, I brought back my copy stained with orange paint and was forced to cover the book due to the water damage it suffered.

It’s NOT the end-all, be-all of IA but a great foundation. It’s like a real Uni-book in my opinion. You struggle through it at times not knowing how you’d ever apply or even remember some of the chapters but after reading it you find yourself applying the techniques without thinking.
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A blog by a “newbie” Information Architect

Greetings and salutations!

I can’t believe that I’m actually writing a blog entry – It was never something that I wanted to do. But hey! Here I am…

I first started exploring blogs when I gave up my position as Senior Web-Developer at TBWA\Tequila in Johannesburg. My boss offered me the opportunity to make a career shift and I have been working, exploring and researching my way into an Information Architect (IA) role.

IA InstituteA lot of what I found myself doing back then (as a web developer) paralleled with that of Information Architect’s day-to-day tasks due to a shortage of resources. I had to refine those skills and actually figure out what my core deliverables where. Blogs and mailing lists became a valuable source of information about my new-found profession. Continue reading